A strong message that we heard twice in association with this year’s Ullapool Book Festival – once very clearly from Ali Smith at the launch back in March, and again from AL Kennedy last weekend (and possibly Bernard Mac Laverty too) – is that people want to read short stories but publishers (and sometimes bookstores) don’t make them available. Well, that’s oversimplifying what they said a little, but that was the essence of it. Both women said that they heard people tell them all the time that they loved short stories, so there must therefore be a demand. So where does the idea that short stories don’t sell come from? I have to say that I think it was probably a slightly self-selecting sample of the population that professed a love of short stories to these writers (let’s face it, no-one’s going to tell either Ali or ALK to their face that they hate short stories!) but do they nevertheless have a point?
We find that the question about whether short stories sell is quite a complex one, and since in June we are about two launch two new short story collections, Fighting It by Regi Claire and The Floating Order by Erin Pringle, it seems like a timely subject for a blog.
Our experience, and yes, we’ve only been going as publishers for a short while, is that most short story collections DON’T sell in any way that makes their publication financially feasible. Why? First, the difficulty of getting them out there. Bookstores are deeply uninterested in stocking them unless it’s a local author or a very famous one, and literary reviewers hardly touch them, unless it’s a very famous author or someone whose work they already know. So, there is a major visibility issue. As ALK said, if no-one knows a book exists, they can’t buy it. I’ve no idea why it is that bookstores won’t stock them and the literary editors won’t review them; perhaps it’s all just part of the mythology that no-one is interested, which makes the whole business something of a self-fulfilling prophecy.
One of the other problems is that there is surprisingly little cross-over between novels and short stories. If people buy a writer’s novels time and again, surely that means they must be more likely to want to read their short stories? Not at all, and we’ve shown that to be the case with authors of very successful novels whose very wonderful short story collections have hardly shifted. Reading short stories is a very different phenomenon from reading novels. I am a natural novel reader as well as a novel writer; I don’t like to write short stories and there are very few short story writers that I like to read. (I do, however, love short stories of a certain kind … Sara Maitland, AS Byatt, Margaret Atwood, Janette Turner Hospital … but I am much much more choosy than I would be about novels.)
I like short story collections to be themed, and wonder sometimes if this isn’t because some part of me hankers still for them to be novels … but I do find that the most successful short story collections (like poetry collections) have something that makes the individual stories hang together. We get a large number of submissions from people whose idea of a ‘themed collection’ is one written by the same author. Without a theme a collection is very very much harder to sell.
The two collections we’re launching in June (both are now available for advance purchase through our website only) are very different but both meet the criteria for all that we believe short story collections should be. Both books deserve to do well; we’ll let you know in this blog how they actually do. Review copies have been sent out (as with all our books) to every literary editor known to man; it’ll be interesting to see who actually picks them up. And in that regard, it’s worth saying that we find literary bloggers on the whole are much more adventurous about what books they review in general – and especially in the context of short stories. Thanks, for example, to Scott Pack on Me and My Big Mouth for already giving The Floating Order a ‘quick flick’ review, and to The Short Review, who will be featuring it soon. And to Vulpes Libris for publishing an article by Regi about the process of writing Fighting It, and her own battle with illness in recent months.
Regi Claire is already known as a writer. Her first short story collection, Inside Out (and her first novel, The Beauty Room) received rave reviews from the likes of AL Kennedy, Lesley Glaister, Edwin Morgan and Nicholas Royle. Fighting It has an introduction by Louise Welsh and is a perfectly themed collection of stories about people who are, literally, ‘fighting it’, battling to retain their belief in themselves. Erin Pringle, in contrast, is a brand new young writer currently living in Texas whose stories have been described by Michael Kimball as ‘true wonders – a beautiful mix of intimate feeling, thick syntax, and dangerous language.’ The Floating Order deserves to be reviewed: it’s beautiful and innovative and you won’t read much else like it. But it’s hard enough to get first novels reviewed by first-time writers, let alone first short story collections.
Anyway: we’ll keep you posted. In the meantime, have a look at our website and if you’re a fan of short stories you’ll surely find something in one of these collections that strikes a chord.
Sharon